Wool felt is one of the easiest materials in the house to live with and one of the easiest to ruin in an afternoon. It does not chip or fray. Then someone puts it through a wash, or shuts it in a plastic bag for the monsoon, and it comes out shrunk, stiff, or with a neat cluster of holes. Almost every felt casualty comes down to water, damp or moths.
This is the care companion to Wool Felt at Home, which explains what felt is and where it belongs in a room. Here we stay practical: cleaning, monsoon storage and moths. Everything below applies to every piece in our felt collection, from a ₹499 Spotted Wool-Felt Giraffe Figurine to the ₹1,799 Embroidered Wool-Felt Bird Nursery Mobile.
The four lines on every care label
Every felt piece we sell carries the same four lines:
- Dust with a soft dry cloth.
- Wipe with a barely damp cloth if needed, then dry at once.
- Keep out of direct sunlight for long periods.
- Do not soak.
The rest of this guide explains why, and covers what those lines do not.
Why water is the enemy
Felt is made by working loose wool fibres with moisture, heat and friction until the scales on each fibre open, catch on their neighbours and lock. Put the finished piece back into warm water and rub it, and the process simply carries on: the fibres lock tighter, the piece shrinks, and a soft figurine becomes a hard, smaller version of itself. It is what happens to a wool jumper in a hot wash, and it is just as permanent.
That is why the label says do not soak rather than hand wash gently. A damp cloth on one spot is safe because the fibres barely move. A basin of water is not: the piece swells, the dye can run, and in humid weather it dries slowly enough to start smelling.
Routine cleaning: dust, and nothing more
Dust settles into felt rather than sitting on top, so a hanging piece in a city flat looks dull within weeks if left alone. The fix is quick.
- A soft dry cloth for flat pieces, wiped in one direction rather than scrubbed.
- A soft brush for anything embroidered, such as the blanket on a Raja Hathi elephant. A clean, dry make-up brush works well.
- A vacuum on its lowest setting, brush head held a finger's width away, for larger hangings. Never press the nozzle onto the felt.
- A hair dryer on cool, from arm's length, for the bird nursery mobile. A puff of cool air clears each bird without you having to handle them.

Spot cleaning a mark
A finger mark, a splash of chai, a smudge of turmeric. Most come out if you act quickly and do not scrub.
- Blot first. Press a dry cloth onto anything wet. Rubbing pushes the mark deeper and roughens the surface.
- Dampen the cloth, not the felt. Wring a clean white cloth out in cool water until barely damp.
- Dab from the edge inwards, in small presses, so the mark does not spread.
- For grease, add a drop of mild liquid soap, then a second pass with plain water to lift the soap out.
- Dry at once with a dry cloth, then open air away from heat and sun. In a humid month, point a fan at it.
Marks that dried in weeks ago will lighten but not vanish, and strong dyes such as haldi tend to stay. Harsher cleaners take the felt's own colour with them.
Sun, fade and where to hang
Our felt is dyed wool, so the colour runs right through and a scuff does not reveal a pale core. That does not make it immune to sunlight. Any dyed textile left in direct sun for months loses depth, and the bright owl hangings in turquoise, pale pink and purple, and the Flutter butterfly hangings in blue and magenta, blue and pink and green and purple, would show it first.
A window with a couple of hours of morning light is fine. A west-facing window with full afternoon sun is not. Where felt should sit through the year is in felt styling and gifting by season.
Plant stakes: the piece that meets water on purpose
The bird plant stakes in coral, turquoise and multicolour, and the Forever Sunflower Wool-Felt Plant Stake, live in pots, closer to water than anything else in the collection.
- Push the stick in so the felt sits well above the soil line. Wet compost against wool is the quickest route to a stain and a smell.
- Water the soil, not the plant. If you mist your plants, lift the stake out first.
- Keep them in indoor pots. A balcony pot in the monsoon soaks a stake in one downpour.

Storage: the monsoon and the off-season
Felt in daily use in an airy room looks after itself. The trouble starts when pieces are put away, which is also when moths get their chance. Whether you are retiring a Rainbow Cloud Wool-Felt Nursery Hanging because the child has outgrown it, or packing hangings away until next Diwali, the same rules apply.
| Situation | What to do | What to avoid |
|---|---|---|
| Monsoon, piece in use | Leave it hanging in a lived-in room with a fan running part of the day | A cupboard that stays shut for weeks |
| Monsoon, damp room | Move it to a drier room for the season | Bathrooms, steamy kitchens, a wall that sweats |
| Packing away for months | Clean it, make sure it is bone dry, wrap in cotton or a breathable bag with a cedar block or dried lavender | Sealed plastic, which traps moisture; packing anything even slightly damp |
| Crushed in storage | Hold it in kettle steam for a few seconds at arm's length, reshape by hand, dry flat | Ironing it directly; wetting it through |
Clean before storing, every time, because moth larvae are drawn to the skin oils and food traces on a textile. Check the crevices: the ears of the Floppy-Eared Wool-Felt Dog Figurine, the stripes of the Striped Wool-Felt Zebra Figurine, the curls on the Cloud Fleece Wool-Felt Sheep Figurine. The owl bell hangings in yellow, pink and magenta, and the Flutter butterfly bell hangings in pink and purple, carry bells and beads below the felt. Wrap those in tissue so they do not dent the wool.
Moths: what they want and how to stop them
The moths that damage wool are small, dull and easy to miss. The adults do not eat. The larvae do, and they feed on keratin, the protein in animal fibres. Felt is pure wool, so it is on the menu. Cotton and synthetics are not, which is why a felt piece can be attacked while the cushion beside it is untouched.
Signs to look for
- Small irregular holes, often clustered in one area.
- Fine silky webbing or small tubes, especially in folds and seams.
- Grit-like specks that fall out when you tap the piece.
- A small beige or golden moth flying out of a cupboard. One moth means eggs somewhere.
Prevention that works
- Cleanliness. Dusted, unsoiled wool is far less attractive to larvae. This is the most effective step.
- Air and light. Moths lay eggs in dark, undisturbed places. The piece at the back of a cupboard is the target, not the one hanging in a used room.
- Cedar and lavender. Both deter adult moths from settling. Neither kills larvae already present, so they are a precaution, not a cure.
- Naphthalene balls, the standard Indian cupboard answer, do repel moths, but they are a pesticide whose smell soaks into wool. Keep them away from children and air the piece before it goes back on display.
- Check the neighbours. Moths usually arrive on a shawl or carpet in the same cupboard. If felt is stored with other wool, inspect everything.
If you find damage
- Brush the piece thoroughly by an open window to remove eggs and larvae.
- Seal it in a plastic bag and freeze it for at least 72 hours. Cold kills eggs and larvae without touching the felt or the dye. Let it warm up inside the bag so condensation forms on the plastic, not the wool.
- Holes in felt do not spread the way they do in knitwear, because there is no weave to unravel. A piece with one bite mark is still a piece.
What felt forgives
Felt is generous. It can be dropped, squashed into a suitcase and left for a year, and a brush and a day in open air usually bring it back. It is the soft layer in layering texture at home because it asks so little. What it will not forgive is a soak, a sealed plastic bag in August, or being forgotten in the dark beside a woollen shawl.
Every piece in the collection is hand-cut and hand-stitched wool felt, priced between ₹499 and ₹1,799. Shipping is free on every order within India, with no minimum.
Common questions
Can I wash wool felt in a washing machine?
No. Water, heat and agitation are the felting process itself, so a wash continues it and the piece shrinks and stiffens for good. Dust it with a soft dry cloth and spot clean with a barely damp one.
How do I get a stain out of felt?
Blot anything wet, then dab with a clean white cloth wrung out in cool water, working from the edge of the mark inwards. A drop of mild soap helps with grease. Dry the spot immediately. Old marks and strong dyes such as haldi usually lighten rather than disappear.
How do I keep moths away from felt during the monsoon?
Keep it clean and in a room that is used and aired rather than shut in a cupboard. If it must be stored, make sure it is completely dry, wrap it in cotton or a breathable bag with cedar or lavender, and check it monthly.
Can I iron or steam felt?
Do not iron it directly. To recover a crushed piece, hold it in kettle steam for a few seconds at arm's length, reshape it by hand and leave it to dry flat. That lifts a flattened ear without wetting the wool through.
Will felt fade in the sun?
Over months in direct sun, yes. The wool is dyed through, so colour does not rub off, but any dyed textile loses depth in strong light. Hang pieces in indirect light and move them in summer.
Do you ship outside India?
No. We ship within India only, and shipping is free on every order with no minimum.